Korean Pop Star Psy Signs With Scooter Braun
Scooter Braun, who manages some of the biggest artists in pop music, like Justin Bieber and Carly Rae Jepsen, is adding an unexpected new client to his roster. Braun posted a video online in which he announced his partnership with Korean rapper and pop star Psy, the man behind the goofy ‘Gangnam Style‘ video.
In the video, Braun promised Psy will “be the first Korean artist to break a big record in the United States.” Braun is wasting no time introducing Psy to American fans. Disney Dreaming reports that the Korean pop star will appear at this Thursday’s MTV Video Music Awards, perhaps as a presenter or possibly a performer.
What are Psy’s credentials? He was born in South Korea but later attended the Berklee College of Music in Boston, the same school that produced John Mayer, Esperanza Spalding, Gavin DeGraw, and numerous others. He has been a K-Pop star since the early ’00s.
‘Gangnam Style’ has racked up more than 100 million views in just two months, making it the most-viewed K-Pop video in history. Those are numbers any American star would kill to have. He joins Schoolboy Records, home of Bieber, Jepsen, and Asher Roth.
If you haven’t seen what all the fuss is about, sit back and watch four minutes and 12 seconds of silly images you never thought you’d see in Psy’s ‘Gangnam Style’ clip.
Watch Scooter Braun’s Announcement About Psy