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Easy, Breezy, Beautiful, Pink? Singer Pink to be new Covergirl Spokeswoman–The Round-Up

In an announcement made today via Twitter, Pink stated that she will be the new face of Covergirl Cosmetics.  Sure, Pink has an edgy kind of beauty, but does she match your image of a cover girl?

Covergirl.com

Brazen, edgy, loudmouthed and fuchsia are some of the words used to describe singer Pink’s personal style.  Apparently, those are just the adjectives that cosmetics powerhouse Covergirl wants its customer base to identify with.

Usually Covergirl models are in the vein of All-American girls, with clear skin, bright eyes, and blonde hair a’la past models such as Taylor Swift, Ellen DeGeneres and Drew Barrymore.  Apparently wanting to do something different they’ve reached out to Pink, and have already shot her first magazine advert for mascara said to debut this fall.

I applaud Covergirl’s decision for picking someone slightly risky for once.  Sure, Taylor Swift is beautiful, if you think girls who think they’re fairies are beautiful.  If you’re looking for a girl who isn’t always dressed as if she just stepped out of the limo at prom, than Pink is a good alternative.  Sure, her hair is a color that people are never born with, but she is beautiful, as the leaked photo from her Covergirl shoot presented above aptly demonstrates.

“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are. That combination of irreverence and integrity is exactly what the Covergirl brand loves about her and identifies with,” Esi Eggleston Bracey, VP and General Manager of Covergirl, said in a statement.

Also, I love that for once a cosmetic company has someone representing them whose not going to just sit down, shut up, and look pretty.  That’s not Pink’s way at all, as she is an individual who has taken stances on everything from wearing fur to the declining standards women are setting for themselves in the song “Stupid Girls”, and even attacked President George W. Bush in the controversial song, “Dear Mr. President”.

What do you think?  Does Pink make you want to switch makeup brands?

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